HANDSOME CORPORATION
523 HANDSOME Building, Dosan-daero, Gangnam-gu, Seoul 06071
+82 2 1800 5700
팝업레이어 알림
SJYP
SJYP is one of the brands of 'HANDSOME', an affiliate of Hyundai Department Store Group, and is a contemporary casual brand that reflects contemporary trends. Along with the signature denim line, the modern chic line with SJYP's unique sensibility is strengthened to showcase a trendy collection every season. It is loved not only by domestic but also by overseas customers for its sensuous mix-match of materials, bold details, and unique styling suggestions of SJYP.
FInd Your Self
RES 2025
2025 RES
"'Being oneself' is not about something extraordinary, but rather about finding inspiration in the ordinary aspects of everyday life that we might overlook and reinterpreting them in a unique and witty way. In this collection, SJYP mixes surreal elements and imagined fantasies to create an unusual collage and artificial color palette, presenting its distinctive style. Through this, SJYP aims to express that imagination and romance are closer to modern individuals than they might think.
The collection features denim-based graphic T-shirts, new denim looks, and sophisticated details with high sensibility, combining chic styling to encapsulate SJYP's unique fashion philosophy."
Let me know if you’d like me to refine anything further
FInd Your Self
RES 2025
2025 RES
"'Being oneself' is not about something extraordinary, but rather about finding inspiration in the ordinary aspects of everyday life that we might overlook and reinterpreting them in a unique and witty way. In this collection, SJYP mixes surreal elements and imagined fantasies to create an unusual collage and artificial color palette, presenting its distinctive style. Through this, SJYP aims to express that imagination and romance are closer to modern individuals than they might think.
The collection features denim-based graphic T-shirts, new denim looks, and sophisticated details with high sensibility, combining chic styling to encapsulate SJYP's unique fashion philosophy."
Let me know if you’d like me to refine anything further