HANDSOME CORPORATION
523 HANDSOME Building, Dosan-daero, Gangnam-gu, Seoul 06071
+82 2 1800 5700
팝업레이어 알림
SJYP
SJYP is one of the brands of 'HANDSOME', an affiliate of Hyundai Department Store Group, and is a contemporary casual brand that reflects contemporary trends. Along with the signature denim line, the modern chic line with SJYP's unique sensibility is strengthened to showcase a trendy collection every season. It is loved not only by domestic but also by overseas customers for its sensuous mix-match of materials, bold details, and unique styling suggestions of SJYP.
I’MPERFECTION
PRE-FALL 2024
2024 PRE-FALL
What have we been attracted to
Do you become trendy if you go after the latest trends and go to hot places in line
"At this moment, what you're attracted to and what you're doing is the trend."
Through the SJYP 24PFW [I; PERFECTION] concept, the confident beauty of women that comes from confidence
Suggested with colorful details and sensual looks.
I’MPERFECTION
PRE-FALL 2024
2024 PRE-FALL
What have we been attracted to
Do you become trendy if you go after the latest trends and go to hot places in line
"At this moment, what you're attracted to and what you're doing is the trend."
Through the SJYP 24PFW [I; PERFECTION] concept, the confident beauty of women that comes from confidence
Suggested with colorful details and sensual looks.